Founded in 2010 in Copenhagen, &Tradition masterfully blends Danish heritage with cutting-edge contemporary design. Rooted in Nordic modernism, it collaborates with luminaries like Verner Panton and Jaime Hayon to craft iconic pieces such as the Little Petra chair by Viggo Boesen, made with plush wool and oak. Known for its sustainable approach, the brand uses premium woods, metals, and fabrics to create furniture and lighting that stand the test of time. These creations bring a seamless fusion of elegance, warmth, and understated luxury to modern interiors, appealing to those who value both history and innovation.